[Link] ‘It is surreal’: the five-second book reviews going viral on TikTok

Read: 2/12/2021 www.theguardian.com

Fifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of hashtags – #BookTok #FYP. Throw a pandemic into the mix and you have the formula: you can make a book review go viral.

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